Ipswich Tourism eNewsletter

March 2010
Message from the Chairperson It’s great to see Ipswich mentioned in so many different mediums – on billboards, in newspapers, on the internet and in specific brochures. A lot of work has recently gone in to raising awareness of our city as a tourist destination. We have plenty of fantastic experiences for visitors to enjoy like the Art Gallery, The Workshops Railway Museum, our adrenalin-charged activities, wineries and rural retreats. Plus, it’s close to everything in South East Queensland and is the gateway to more rural areas. We all know what makes Ipswich a great place to live and raise a family. We just need to get the word out to everyone else. With the My Favourite Place and Discover Ipswich campaigns we are doing just that – spreading the word. And with the Tourism Forecasting Committee predicting a growth in visitor numbers to Queensland, it’s important we continue our hard work and tap into these vital markets. Remember ... Tourism is everybody's business Cr David Pahlke Chairperson Tourism and Libraries Committee	In this issue... Ipswich is My Favourite Spot Spreading the Word Information Centres Come to Ipswich Brighter Future for Tourism Websites Of Interest Ipswich is My Favourite Spot Ipswich City Council has joined with Brisbane Marketing for the My Favourite Spot advertising campaign. Featuring a series of billboard, radio and digital media (on the Courier Mail website) advertisements, the campaign showcases a number of the city’s tourism destinations and events. Ipswich’s adrenalin-charged tourism activities will be included in the My Favourite Spot advertising campaign. The Ipswich Festival, which runs from April 15 to 25, is always a drawcard with its impressive array of free, family friendly events and shows. As part of the My Favourite Spot campaign, even more people will know about the festival. The Kids in the City Program that will run during the Easter school holidays and some of the city’s unique “adrenalin-charged” tourism activities will also feature in the campaign. Part of the deal includes distribution of the Discover Ipswich quarterly brochure to all Brisbane libraries. [ Back to Top ] Spreading the Word Cr David Pahlke and Mike Jarvis from Pterodactyl Helicopters with the Discover Ipswich Autumn brochure. To help visitors discover everything Ipswich has to offer, a brochure highlighting the variety of products available in the region is being produced. The aim is to spread the word that Ipswich is a tourist destination and it’s a great opportunity for operators to reach new customers. The brochure is printed four times a year, with 25,000 printed for the autumn season. It includes advertisement and special offers that are valid for three months. The Discover Ipswich campaign is a great opportunity to keep tourism products in the minds of people planning to visit the city or as an enticement to discover Ipswich. [ Back to Top ]
Information Centres Come to Ipswich Ipswich has won the bid to host next year’s Queensland Information Centre Association (QICA) conference. The annual QICA gathering was held in Townsville this year with 70 delegates from the state’s visitor information centres attending. The 2011 event is expected to be held early in the year and presents Ipswich with an opportunity to showcase the city to staff and volunteers from visitor information centres throughout Queensland. The conference is held over a three day period. [ Back to Top ] Brighter Future for Tourism With a predicted increase in interstate and international visitors, the Ipswich Visitor Information Centre is ready to answer any questions they may have. Signs are positive that Queensland’s tourism industry is looking forward to a buoyant 2010. The Tourism Forecasting Committee’s latest report has predicted Queensland’s domestic and international tourism industries will improve in 2010 after one of the toughest years on record. The number of nights Australians spend in Queensland in 2010 is predicted to jump by 2.2 per cent to more than 71 million, while the number of nights international visitors spend in our state is predicted to rise by 2.5 per cent to over 40 million. [ Back to Top ]
Websites Of Interest If you are aware of a funding program or funding website that we have not listed, please contact us at info@discoveripswich.com.au Ipswich City Council - http://www.ipswich.qld.gov.au/ Details of Council Services, News and Events, Business Information, Community Services, History and Library Services Tourism Queensland - http://www.tq.com.au/ Features news and media assistance, business tools, industry information and tourism development strategies Brisbane Marketing - http://www.brisbanemarketing.com.au/ The Regional Tourism Organisation for the local governments of the greater Brisbane area. Ipswich Visitor Information Centre - http://www.discoveripswich.com.au/ Provides information on a variety of natural and man-made experiences available in Ipswich for visitors and residents. Online bookings for tours, accommodation, attractions and selected events. Queensland Government Department of Tourism, Regional Development and Industry - www.dtrdi.qld.gov.au Starting a Small Business, Expanding an Existing Business, Investment opportunities in Queensland, Export and Trade assistance, Queensland Regulations. Small Business Solutions - http://www.smallbusinesssolutions.qld.gov.au/ Grants & Subsidies Funding Opportunities: These websites assist business and community to access government funding programs and associated guidelines:- Regional Development Program - Queensland Events Corporation - http://www.qldevents.com.au/ Department of Education, Training and the Arts - http://www.deta.qld.gov.au/ Department of Employment and Industrial Relations - http://www.deir.qld.gov.au/ Ausindustry - http://www.ausindustry.gov.au/ Festivals Australia - http://www.dcita.gov.au/ Sport & Recreation Qld - http://www.sportrec.qld.gov.au/ [ Back to Top ]
IPSWICH CITY COUNCIL PO BOX 191, IPSWICH QLD 4305 PHONE (07) 3810 6666 www.ipswich.qld.gov.au