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Council investigates naming rights for Springfield Lagoon

07 November 2018

Ipswich City Council will begin an Expression of Interest (EOI) campaign for naming rights to the highly popular lagoon at Robelle Domain parklands, Springfield Central.

Tens of thousands of people flock to the picturesque water playground at Southern Cross Circuit every weekend over the summer.

Council had an agreement with Mirvac Real Estate Pty Ltd to name the Orion Lagoon from when it opened in September 2015 until September 2018.

Negotiations between council and Mirvac on a further term have stalled.

A report presented to council’s new Governance Committee today recommended that council undertake an EOI to identify market interest in the Springfield Lagoon naming rights.

Finance and Corporate Services Chief Operating Officer Jeffrey Keech said should the campaign result in council receiving interest from a number of parties, it is proposed that a tender process would then follow.

“The naming rights of the Springfield Lagoon presents an opportunity for council to generate revenue that can contribute to future benefits to the Ipswich community and the ongoing costs of operation and maintenance of the lagoon facility,” he said.

“An external marketing professional specialising in naming rights will be engaged to advise council on progressing an effective EOI campaign to achieve the best outcome for council and the Ipswich community.”

Granting of the naming rights will eventually allow for directional, naming and safety signage for the lagoon and be placed throughout the parkland.

Mr Keech said a report on the outcomes of the EOI will be presented to council to discuss outcomes and options moving forward. In the meantime, council would enter into a short-term extension of the current naming rights with Mirvac.

The beach/lagoon at South Bank Parklands in Brisbane has undergone several sponsor name changes over the years, including Kodak Beach, Breaka Beach and the current Streets (ice cream) Beach.

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