13 April 2022
The 2022 Ipswich Visitor Guide is hot of the presses and showcases Ipswich as a tempting tourism destination, giving local business and the tourism industry a much-needed boost after more than two years of hardship.
Economic and Industry Development Committee Chairperson Deputy Mayor Nicole Jonic said local tourism and hospitality businesses took a massive hit due to border closures, travel restrictions and event cancellations relating to COVID-19 and the flood.
“We really want to see an uptick in overnight visitation, by tempting visitors to stay and explore the attractions, tours, hospitality and accommodation on offer in our Heritage City,” Cr Jonic said.
“The Ipswich Visitor Guide is one of the ways council is helping local tourism and hospitality businesses get back on their feet.”
The Guide is organised into key themes: ‘Flavours’, which covers award winning restaurants and picnic spots; ‘Heritage’, which highlights historic buildings and antique stores; ‘Adventure’, including nature escapes and tours; ‘Country’, which lists luxury retreats and secret escapes; and ‘Culture’, which lists everything from major events to retail therapy, and even dog-friendly stays.
Cr Jonic said council continues to support the local economy by creating the right conditions for economic growth.
“We recently launched a Small Business Resilience and Growth Program, which has helped over 150 local businesses to grow either through sales and revenue, staffing, or capability,” Cr Jonic said.
“Some of this funding covered a new point of sale system for a beverage distillery, updated websites to allow e-commerce functionality (online sales), and - by far the largest request – new signage, which will help businesses attract new customers and contribute to the reinvigoration of our business areas.”
With Ipswich’s peak visitor season running from March to October, now is the time to get the message out that Ipswich is open for visitors and is a great place to come and stay.
“We’ve got the Ipswich Planes, Trains and Autos festival on 30 April, the Ipswich Show and The Gathering in May, and the Festival of Horsepower and SPARK, all coming up,” Cr Jonic said.
“I encourage Ipswich residents to share the guide with their friends and family to showcase the amazing experiences we have to offer right here in our own backyards.”
Cr Jonic said 40,000 copies of the guide have been printed and will be distributed year-round through accredited visitor information centres throughout Queensland and northern New South Wales, including at the Brisbane domestic and international terminals.
It will also be distributed to cafes throughout Ipswich, Brisbane, Toowoomba and the Gold Coast, as well as accommodation houses and Visitor Information Centres throughout Queensland.
Residents can pick up a copy of the Guide at the Ipswich Visitor Information Centre, or go to discoveripswich.com.au/magazine to view the digital copy or order a hard copy.
Joining the suite of precinct guides, which already includes Ipswich Central, Springfield and Rosewood, the first edition of Marburg Precinct Guide has also been launched to showcase the fantastic experiences on offer in Marburg.