Ipswich is a dynamic and evolving destination, set to become a key player in the South East Queensland tourism landscape. Rich in heritage and natural beauty and alive with cultural experiences and culinary delights. Ipswich is positioned only 40 minutes from Brisbane and an hour from the Gold Coast, making it a compelling choice for both day-trippers and overnight visitors.
As the city looks ahead to the opportunities presented by the Brisbane 2032 Olympic and Paralympic Games, Ipswich is poised for significant growth in its visitor economy. The region continues to attract diverse audiences, particularly from the nearby Brisbane market, who come to explore its heritage charm, outdoor adventures and growing food and event scenes.
Looking for visitor information? Head to the Discover Ipswich website for the latest on what to do, where to eat and where to stay.
Council's Role in Destination Development
Tourism is a priority growth sector for the City of Ipswich. Ipswich City Council plays an active role in:
- destination marketing
- industry development and training
- visitor servicing and infrastructure planning
- major event support and attraction.
Our vision is for Ipswich to be recognised as an accessible, appealing and competitive daytrip and short break destination for the South East Queensland market and beyond.
Discover Ipswich - Promoting Local Tourism Experiences
Discover Ipswich is council’s tourism marketing platform, showcasing the best of the city’s leisure offerings through:
- a dedicated website
- targeted social media campaigns
- regular e-newsletters
- themed guides and promotional collateral.
Local tourism operators can partner with council to gain visibility and reach through these platforms. Eligible businesses can feature in Discover Ipswich marketing and benefit from coordinated campaigns and destination storytelling.
Explore our Discover Ipswich digital channels:
Website | Facebook | Instagram | TikTok | YouTube | E-Newsletter
Ipswich Visitor Information Centre
Located in Queens Park, the award-winning Ipswich Visitor Information Centre (IVIC) is the hub for visitor services. Staffed by a passionate team of local volunteers, the IVIC provides:
- expert local advice, itinerary planning and bookings
- distribution of brochures and business flyers
- promotion of local events and attractions.
Open seven days a week, the IVIC connects visitors with the best of Ipswich and supports local businesses through in-person engagement.
Location: Queens Park, 14 Queen Victoria Parade, Ipswich
Phone: (07) 3281 0555
Email: info@discoveripswich.com.au
Hours:
Monday to Friday
8.30 am to 4.30 pm
Saturday, Sunday and Public Holidays: (9.00 am - 4.00 pm)
Closed New Year’s Day, Good Friday, Christmas Day and Boxing Day.
Ipswich Tourism Operators Network (ITON)
Established in 2011, the Ipswich Tourism Operators Network (ITON) is a collaborative group of tourism businesses and stakeholders. ITON provides a platform for:
- networking and collaboration
- sharing industry updates and insights
- input into council-led destination initiatives.
Members include accommodation providers, attractions, tour operators, venues, cafés, restaurants and transport businesses. All united by a shared vision to grow Ipswich as a vibrant tourism destination.
Destination Development Plan 2025-2029
Ipswich City Council is currently developing the City of Ipswich Destination Development Plan 2025-2029, a roadmap to guide tourism growth and investment in the lead up to the Brisbane 2032 Olympic and Paralympic Games. The plan will focus on:
- increasing visitor demand and spend
- supporting tourism infrastructure investment
- enhancing visitor services and experiences
- expanding industry capability and capacity.
Consultation with industry, community and visitors is informing the priorities for this plan. Stay up to date at Shape Your Ipswich.