You need only venture 30 minutes from Brisbane to discover Queensland’s time-honoured heritage region, packed with surprising new adventures. It’s where historic homes meet culinary cool. Where the open road leads to beautiful countryside, dotted with unexpected delights. Craft breweries let off steam in funky laneways near eclectic cafes where you can grab coffee and an epic brekky. Where you can float high above the rolling hills and ranges in a hot air balloon, or see sprawling parks that lead to world class hiking and mountain biking trails. Where museums mark the time and you can see bands in heritage spaces. Art galleries invite you in, and sculptured gardens in serene spaces offer breathing room. Discover why it’s never felt so young, and why you’ll feel it too!

Are you looking for travel information to assist with your visit to Ipswich? Head over to our Discover Ipswich website for the inside scoop on all the things to do, events, places to stay and best restaurants in Ipswich. We look forward to seeing you soon!

Destination Development

Tourism is an increasingly significant industry cluster for the City of Ipswich. Ipswich City Council is actively engaged in destination marketing, industry development and major events with the purpose of increasing the region’s visitor economy. Council’s vision is for Ipswich to be recognised as an accessible daytrip and short break destination within the South East Queensland market.

Discover Ipswich

Discover Ipswich is council’s suite of platforms for promoting Ipswich’s leisure tourism experiences and services, including a dedicated website, e-newsletter database, social media, as well as themed collateral. Eligible businesses can partner with council to promote their business on the Discover Ipswich platforms to gain exposure to our targeted audiences throughout Ipswich and South East Queensland.

Explore the Discover Ipswich digital and social media channels via the links below:


Ipswich Visitor Information Centre

ipswich-visitor-information-centreThe Ipswich Visitor Information Centre in Queens Park, colloquially referred to as ‘the VIC’, is council’s base for delivery of visitor services and experiences. The award-winning visitor centre is supported by a team of passionate volunteers who have over 1,200 years combined experience living and working in Ipswich. They are available seven days a week to assist visitors to Ipswich. The centre displays collateral for local tourism businesses as well as distributing destination collateral to over 30 key locations around the City.

Location: Queens Park, 14 Queen Victoria Parade, Ipswich
Phone: (07) 3281 0555
Monday to Friday (8.30 am to 4.30 pm)
Saturday, Sunday and Public Holidays: (9.00 am - 4.00 pm)
Closed New Year’s Day, Good Friday, Christmas Day, Boxing Day.

Ipswich Tourism Operators Network (ITON)

Established in July 2011, the Ipswich Tourism Operators Network (ITON) brings together local business engaged and invested in the development of the City of Ipswich as a destination for leisure, corporate and event visitors. The businesses making up ITON represent all sectors of the local tourism industry, including accommodation venues, attractions, tour operators, restaurants and cafes, entertainment venues and transport providers. ITON provides a forum for Ipswich tourism businesses and council's Destination Development team to network, share information and collaborate

City of Ipswich Destination Management Plan 2019 - 2023

Developed in collaboration with the Ipswich Tourism Operators Network, the City of Ipswich Destination Management Plan 2019-2023 (PDF, 1.9 MB)  outlines the priorities and actions of council’s Destination Development team. The Destination Management Plan outlines 37 short, medium and long term actions to increase visitor demand, visitation and expenditure in the region via infrastructure investment and attraction, destination marketing, visitor servicing, events and industry capability and capacity development initiatives to support growing employment.